Demystifying sustainability for consumer product brands
In our blog we unpack the mindsets, approaches and methodologies behind creating products that are measurably better for the planet.
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Decoupling: How to Separate Business Growth from Environmental Impact
Most product brands are stuck in a cycle that prevents meaningful progress towards sustainability.
In order to grow year-on-year you have to make and sell more stuff year-on-year. Use more resources, create more waste, year-on-year.
In other words, your success is dependent on ever-increasing environmental impact.
"Decoupling" is one of the key concepts businesses need to grasp in order to break the cycle.