Demystifying sustainability for consumer product brands
In our blog we unpack the mindsets, approaches and methodologies behind creating products that are measurably better for the planet.
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Using the Value Hill to Unlock Circular Opportunities
The Value Hill framework is one of the most useful tools for helping businesses understand the relevance and potential of the Circular Economy.
Decoupling: How to Separate Business Growth from Environmental Impact
Most product brands are stuck in a cycle that prevents meaningful progress towards sustainability.
In order to grow year-on-year you have to make and sell more stuff year-on-year. Use more resources, create more waste, year-on-year.
In other words, your success is dependent on ever-increasing environmental impact.
"Decoupling" is one of the key concepts businesses need to grasp in order to break the cycle.